Project Duration

On going

Team

PM,  Designer

My Role

Layout Design, Illustration, Motion Design

Marketing Assets

Design

As an in-house designer of a comic reading app, I have already created covers, logos, posters, video trailers and other marketing assets for over 100 books.

GOAL

Create targeting creatives to increase CTR, installs and decrease cost for per installs.

CONTEXT

Based on our user date, most customers of the app are young women between 18-35. They usually get attracted by themes of horror and
LGBT romance.

According to some successful posts, the key points to make creatives are

1: Show emotions via female characters

(facial expression / body language / body feature/ outfit / equipment /weapon/gear )

2: Show emotional moment via close body contact

(hug / about-hug / kissing / about-kissing)

LANDING PAGE

Mobile is now the primary tool for researching and purchasing goods and services. With mobile landing pages, we can incorporate deep linking, use hyperlinks to drive to a specific.

DYNAMIC  PROMOTION

Promotional video for Lumi White

Lumi White is one of our most popular LGBTQ love story on Stela. This video is  mainly focusing on the conflicts between characters  to attract more target audience to be interested in this story. 

My role: Management, Storyboard, Video Editing

Promotional video for original stories from Stela

The purpose of this video is a show case of big amounts and diversities of stories on Stela app.

My role: Visual Effects, Video editing, Storyboard, Concept

Promotional video for Stela App

The purpose of this video is an introduction of the stela app. Help our new users to understand what Stela is and what Stela can offer.

My role: Visual Effects, Video editing, Storyboard, Concept

Promotional video for Breaker

A marketing promotion material for Breaker

My role: Visual Effects, Video editing, Storyboard, Concept

Promotional video for Perfect Timing

A marketing promotion material for Perfect Timing

My role: Visual Effects, Video editing, Storyboard, Concept

REFLECTION

As the sole designer in this project, I started to think about the data I have never known before like the CTR, impressions, reach and cost per instal. All this numbers taught me if you want to have the best solution for every asset, you have to test with different directions of your design. Thanks to my project manager Serena, who let me know more about our users' flavor and instructs me with those creatives.