Project Duration
On going
Team
PM, Designer
My Role
Layout Design, Illustration, Motion Design
Marketing Assets
Design
As an in-house designer of a comic reading app, I have already created covers, logos, posters, video trailers and other marketing assets for over 100 books.
GOAL
Create targeting creatives to increase CTR, installs and decrease cost for per installs.
CONTEXT
Based on our user date, most customers of the app are young women between 18-35. They usually get attracted by themes of horror and
LGBT romance.
According to some successful posts, the key points to make creatives are
1: Show emotions via female characters
(facial expression / body language / body feature/ outfit / equipment /weapon/gear )
2: Show emotional moment via close body contact
(hug / about-hug / kissing / about-kissing)
LANDING PAGE
Mobile is now the primary tool for researching and purchasing goods and services. With mobile landing pages, we can incorporate deep linking, use hyperlinks to drive to a specific.
DYNAMIC PROMOTION
Promotional video for Lumi White
Lumi White is one of our most popular LGBTQ love story on Stela. This video is mainly focusing on the conflicts between characters to attract more target audience to be interested in this story.
My role: Management, Storyboard, Video Editing
Promotional video for original stories from Stela
The purpose of this video is a show case of big amounts and diversities of stories on Stela app.
My role: Visual Effects, Video editing, Storyboard, Concept
Promotional video for Stela App
The purpose of this video is an introduction of the stela app. Help our new users to understand what Stela is and what Stela can offer.
My role: Visual Effects, Video editing, Storyboard, Concept
Promotional video for Breaker
A marketing promotion material for Breaker
My role: Visual Effects, Video editing, Storyboard, Concept
Promotional video for Perfect Timing
A marketing promotion material for Perfect Timing
My role: Visual Effects, Video editing, Storyboard, Concept
REFLECTION
As the sole designer in this project, I started to think about the data I have never known before like the CTR, impressions, reach and cost per instal. All this numbers taught me if you want to have the best solution for every asset, you have to test with different directions of your design. Thanks to my project manager Serena, who let me know more about our users' flavor and instructs me with those creatives.