Stela

Comic App

Led product design for the core B2C comic reading app, spanning user experience, interface design, and brand identity systems. Owned end-to-end execution across product and marketing, delivering high-converting landing pages, motion graphics, and social campaigns, while defining the typography, layout systems, and cover designs for the digital publishing library.

Core App UX

Designed a seamless, friction-free engagement funnel that makes it effortless for users to discover, read, comment on, collect, and purchase the comics they love.

sample screen and design system of app

The mBook Collection: Translating Print Heritage to Mobile Digital Formats

This project involved adapting public domain literature—historically preserved on aged paper—into a modern mobile format. While the narrative themes remained deeply relevant, the archival artwork required significant restoration to meet modern display standards. Transitioning from print to mobile required a complete rethink of the layout system; rather than scaling down static print pages to fit a mobile screen, I redesigned the responsive visual hierarchy to prioritize vertical scrolling, text readability, and asset optimization for mobile devices.

Illustration books

Logos for comics from Stela